Customer Satisfaction Measurement

Loyal and satisfied customers are critical to the success and sustainability of any organization.  Most progressive companies attempt to collect feedback from its customers in some fashion. The problem with all too many of these attempts is that they are "reactive" in nature or limited in the scope of the feedback they produce.

IRI’s unique Customer Satisfaction Measurement methodology assures that you receive "Proactive" feedback from a significant number of your customers. Our report and analysis provide statistical detail in a format that is extremely easy to read. The report gives you readily actionable information that can be used for decision-making to improve customer satisfaction, increase sales, and build your business!

IRI has surveyed millions of customers around the world using state-of-the-art, online survey technology and proprietary software to provide our clients with:

  • Maximum data accuracy and integrity.
  • Benchmarks to determine current levels of satisfaction.
  • Quick turnaround of survey results.
  • Multi-lingual input and output.

Additionally, all survey results are retained in our database to maintain historical trends on subsequent surveys. This allows you to measure the effects of action plans in response to your survey findings, and identify significant trends in customer behavior.

For the best in Customer Satisfaction Measurement, call IRI at (972) 231-9817, or send an email to for more details and information.